Blog | Eastridge Workforce Solutions

[Episode 20] How to Create a Sustainable Talent Acquisition Market

Written by James Krouse, Eastridge Chief Marketing Officer | Apr 23, 2025 5:57:11 PM

Genil Washington, VP of Global Talent Acquisition at Druva, shares her expertise on building sustainable talent pipelines. Drawing from her broad industry experience, she emphasizes viewing talent as long-term assets and rethinking hiring to include acquisition, engagement, and retention as key elements.

Washington advocates for moving beyond traditional models by creating environments that attract, nurture, and retain top talent. She also highlights the role of data, innovative onboarding, and ongoing development in crafting high-performing, stable teams.

“When you really look at talent acquisition holistically, you definitely want to make sure that not only when you're bringing people in, but also that you're creating opportunities for them to continue to grow and develop—either in their profession or by acquiring other opportunities within the organization.” - Genil Washington

Effective talent acquisition goes beyond filling job descriptions; it involves aligning candidates with the company’s culture, values, and future aspirations. Washington highlights the importance of a thorough interview process, mutual long-term alignment, and a commitment to nurturing and engaging employees. By fostering an environment where talent thrives, organizations can enhance growth, retention, and reputation, turning employees into dedicated brand ambassadors.

Key Takeaways: 

  • Talent acquisition strategies extend beyond recruiting to include engagement, retention, and ongoing development.

  • Creating a sustainable talent acquisition model enhances workforce stability and company branding.

  • Candidates should experience a carefully curated onboarding process that continues with periodic assessments to ensure job satisfaction and integration.

  • The interview process should be reflective of both the company’s culture and values, selling the organization as much as the candidate sells their own capabilities.

  • Viewing talent onboarding, retention, and engagement through the lens of investment offers long-term benefits for company productivity and morale.

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